The wonder of social media is that it grants us a window through which we can peer into people’s lives, both professionally and personally. This can help us understand brands more deeply and guide us in making purchases from companies based on whether their values align with our own.

Pictures often remain glossy and companies curate their content with a strategy in order to reinforce their brand personality. It is also true that people have varying comfort levels when it comes to creating content. Don’t we all just want to put our best foot forward?

When I take a moment to scroll through my Facebook or Instagram feeds, the posts that stand out to me have two prominent aspects, they are creative and vulnerable.

As a child of the pre-internet days, it’s not a natural impulse for me to open up and share online. Yet I admire those who do, and I thought maybe it’s time for me to give it a try myself.

I’ve been making hats for over a decade now and it’s never been my sole source of income. I’ve often worked multiple jobs, juggling my own small business along the way.

Why am I sharing this? Simply because this is me, it’s real, and the three studios I work in are worth the mention.